Why I Don’t Create Niche Content (+ A Poem)

[Listen to an audio version of this blog here.]

All of the people who blog about blogging insist that the only real way to write a blog, or to make money from blogging, is to be an expert in your field. You must become an expert in your niche, they say. You must write catchy headlines and numbered lists with boldened headers. You must utilize bullet points. You must not be too cryptic or…