7 Cardinal Sins of Cold Emailing

In 2024, there are a lot of ways to communicate with potential customers or prospects. I’ve booked meetings in Instagram chats and had productive chats via Facebook messenger. Cold calling is not dead (that’s a story for another day), and of course, there is the age-old cold email. My career started in the world of fundraising and eventually morphed into the world of sales. I’ve been sending (and receiving) cold emails for a long…